So Damn Gouda
Where indulgence meets intention
So Damn Gouda is a gourmet cheese and specialty shop offering curated indulgence for everyday moments. We crafted a digital experience and identity as rich and refined as their product line.
- Brand
- Messaging Platform
- Web
- Ecommerce
Streamlining the Cheese Experience
So Damn Gouda needed a brand as elevated and intentional as their curated selection. We created a new identity system and tone of voice that felt both premium and playful. The brand expression was reimagined across packaging, web, and content—making it easier for people to savor the experience. It’s not just cheese. It’s a vibe.
From Snacking to Scaling
We redesigned their Shopify store to support storytelling and purchasing in equal measure. From homepage to checkout, the experience is seamless, shoppable, and oh-so-satisfying. We dialed in the hierarchy, rewrote product descriptions, and tightened the brand system for growth. The result is a site that invites indulgence without complexity.
Designed to Delight
From iconography to brand photography art direction, we crafted details that invite delight. The new identity adds texture, style, and warmth to the entire experience—without overdoing it. Everything was built to scale: in store, online, and through future product drops. It’s tasty, stylish, and completely ownable.
