All work
GoldBug
Bringing a retail legacy to ecommerce
A trusted name since 1968, Goldbug leveled up their ecommerce to match the brandâs legacyâmodern, intuitive, and built for todayâs parents.
- UI/UX
- Web
- Ecommerce
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Rewriting the Online Experience
As one of the largest distributors of infant and childrenâs accessories in North America, Goldbug had the history, reach, and trustâbut needed a digital experience to match. The brand came to us with a clear mission: create a more intentional, streamlined ecommerce site that could support both sales growth and operational ease. We kicked off with discovery and strategy, unpacking user behavior, internal goals, and brand values to build a roadmap tailored to what modern families expect online.
