All work
Plyo
Sports vitamins that keep up
Helping a dietician-designed product modernize collegiate sports nutrition with a mighty little gummy.
- Brand
- Packaging
- Messaging Platform
- Strategy
- Web
- Ecommerce
- Media
More Projects
Sports vitamins that keep up
Helping a dietician-designed product modernize collegiate sports nutrition with a mighty little gummy.
Plyo came to us as a bold idea—backed by science, built for athletes, and ready to break into a competitive market. We began with brand strategy, naming, and messaging to clarify what Plyo stood for: clarity, credibility, and high-performance energy. From there, we created a distinct visual identity system that felt premium but accessible—confident enough to compete with legacy brands, fresh enough to stand on its own. Every piece was designed to move fast, flex across channels, and last well beyond launch. The result: a brand that punches above its weight.
We designed packaging for Plyo’s flagship SKUs, giving the brand a strong presence across bottle, pouch, and sample formats. For digital, we built a custom WordPress site that delivered on both credibility and conversion. Clear navigation, concise product storytelling, and intentional UX made it easy for customers to move from discovery to checkout. The site speaks the same language as Plyo’s audience—no fluff, just fuel. Every touchpoint works hard to convert while reinforcing the brand’s performance-forward positioning.
To support Plyo’s debut, we directed and produced a brand photoshoot that gave the team everything they needed to show up strong across marketing, ecommerce, and paid campaigns. The visuals balanced product and performance, showcasing real athletes in real moments. Paired with a flexible design system and copy that speaks with confidence, Plyo launched with more than just a look—it launched with presence.
