Servant Coffee
Brewing clarity into every subscription
Servant Coffee is a subscription-based roaster delivering ethically sourced beans to your door. We made their site work smarterâand harderâfor loyal customers and new subscribers alike.
- Packaging
- Ecommerce
- Web
- Media
The Subscription Challenge
Servant Coffee had great product and mission alignment, but their web experience lacked clarity. We needed to reduce friction and give the brand a stronger voice and a better funnel. We started by defining UX priorities and mapping subscription flows. This set the tone for a web experience that leads with purpose and ends with conversion.
From Homepage to First Sip
We created a mobile-first site built for caffeine cravings and ease of purchase. Clear CTAs, content hierarchy, and personalization helped improve the path to checkout. We also introduced copy that better explained Servantâs values without slowing people down. Now, more users are finding their perfect roastâand coming back for more.
Grounded in Good Design
We refreshed the visual system to reflect the care and quality behind every bag. Organic textures, refined type, and soft motion give the site a human edge. Itâs both functional and thoughtfulâjust like the team behind the brand. The new experience brews trust, one click at a time.
