Secret Stache

Secret Stache powers some of the best studio work in the game—but their own identity didn’t reflect that. They needed clarity, confidence, and a brand that represented their role as the dev team behind the scenes. We crafted a strategy and voice that highlighted their reliability, collaboration, and build quality. It’s a brand that says what it does—and means it.

We designed a flexible visual system that could serve agencies, in-house teams, and internal decks. With minimal design and a few bold moves, the new brand is just the right amount of visible. We built for confidence, not flash—something their partners and peers could instantly trust. Every element supports their real strength: making other people look good.

From playful messaging to polished UX, we helped Secret Stache step forward without overstepping. The result is a professional, scalable identity that supports how they work. It gives them the presence of a lead partner with the humility of a team player. Because not every hero wears a cape—or wants to.