Escape the expected
Helping an IRL puzzle-solving adventure build a brand that spread across the U.S. What started as a team experience is now a national brandâuniting players through puzzles, play, and a sense of adventure.
Known for immersive escape room experiences and virtual team-building, Escapely had a new challenge: launching a consumer product that felt fresh, exciting, and distinctly them. We kicked off with strategyâdigging into competitors, audiences, and internal goals to shape the right foundation. The result was a positioning strategy and messaging platform that captured the spirit of the brand while opening new doors to everyday consumers.
Once strategy was locked, we turned our attention to identity and design. From logo and color to visual elements and voice, everything was crafted to strike a balance between play and polish. We extended the system into packaging design, brand collateral, and a flexible style guide to help the team maintain consistency as the brand grows. With additional UI screens and web pages, we helped them connect their story across physical and digital touchpointsâensuring nothing got lost in translation.
This was more than a rebrandâit was about unlocking a new layer of Escapelyâs business. With a cohesive identity, strategic messaging, and tools to guide implementation, the brand was ready to launch with intention. The result is a system that brings the fun while keeping things focusedâdesigned to win over teams, consumers, and curious minds alike.
