Wyeast

Wyeast needed a platform that could house hundreds of yeast strains and still feel human. We restructured their content to make it more intuitive and categorized. We worked closely with their team to define use cases and simplify technical language without dumbing it down. This wasn’t just a website—it was a tool for their community.

We created a new strain search system, dynamic product pages, and quick-filter logic for advanced users. Visual clarity was key—we stripped away clutter while keeping all the scientific depth. Imagery, icons, and on-page links help connect the dots between brewing styles and products. It’s a site that meets brewers at every level of expertise.

Wyeast now has a platform that reflects their reputation: world-class, well-organized, and collaborative. Their new site helps users move from idea to order without confusion. Every element reinforces their leadership in fermentation. It’s scientific storytelling with clarity at its core.