Your brand’s next chapter. Built this year.

Two focused weeks. 8 hours of your time. A brand identity that sets you apart.

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What you walk away with

A strong foundation to do big things

A refreshed identity, grounded in a sharper strategy and ready to use the day we hand it over.

Strategy

Sharpen what sets you apart. Strategy refresh brief, mini audit, and voice adjustments and tagline options.

Identity

A look that's unmistakably yours. Logo suite, color and type system, graphic elements and imagery direction, and guidelines in Figma plus a PDF.

Applications

Ready to launch from day one. Social and announcement templates, homepage hero (desktop and mobile), and file exports.

Everything is yours on final payment. Not included: repositioning, naming, website design, packaging, decks, shoots, or motion.

How it works

Two weeks. A brand built to run.

Week 1: Strategy and direction

We sharpen your strategy together, then choose the creative territory your new identity will grow from.

Week 2: Identity and system

You see your identity on your real touchpoints, refine it with us, and approve it.

Day 10: Handoff

We walk you through the full system and hand over everything, with a 90-day plan to roll it out.

About eight hours of your time

All scheduled up front. We take care of the rest.

WHo The Cheese is Fonder?

Fonder is a brand consultancy and design studio for growth-minded consumer brands. We work with founders and marketing teams who already have traction and need the brand to keep up.

Selected work

Brands we've helped into their next chapter.

The sprint

One clear scope. One fixed fee.$15,000

Everything is defined before we begin: what we'll create, when we'll meet, and what you'll walk away with. Nothing open-ended, and nothing new to manage during your busiest weeks.

2 Sprint Opportunities

Sprints start on 11/9 & 11/30

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Start a conversation

Let's talk about your next chapter.

Tell us about your brand and what's coming in 2027. We'll get back to you within one business day to find a time to talk.